Are you looking to become Financially Independent?

Discover an incredible
Online Business Opportunity with UGRU

Gain the expertise needed to become a successful and trusted financial coach so you can take control of your financial future, work from home and generate recurring revenue to live financially free. Learn more today!

Help others Find money they didn’t think they had and Save money they didn’t think they could while growing a successful coaching business.

Ken Gulliver is a financial motivational speaker helping you achieve financial prosperity. Book Ken to Speak today!
Ken Gulliver - Coach Trainer

UGRU provides the TOOLS, TRAINING and PLATFORM. You provide the desire to succeed!

UGRU Coach Training
is Unlike Any Other

We give you the tools you need for business growth

Discover How to run your coaching business from A-Z!

Organize • Connect • Scale

Focus • Mindset • Accountability

Discover How to convey complex financial matters in a simple way

Know-how • Resources • Strategies

Why is UGRU Coach certificate important_ One word, proficiency!

Proficiency • Confidence • Authority

What Seasoned Pros are Saying

What You Get

Business Mastery

Organize • Connect • Scale

Discover how to run your business from A-Z! When you are finished with your coach training you will have a turn-key financial coaching business.

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Sources For New Qualified Leads​​

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Multiple Online Course and Membership offerings

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Tools of the trade

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Full Website including Sales Landing pages and Shopping carts

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Legal agreements

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Technology to manage the client experience

UGRU Coaching Mastery prepares you for real world client engagements through:

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The development of your story

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Delivering your story so it resonates with the people you meet

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Mastering the Strategy Session

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The art of creating interest with prospects

Business Mastery Modules

This is where you will determine what type of business you will have going forward. We will covering and completing the UGRU Startup Checklist including:

  • Your professional picture
  • Completing your bio
  • Select your business name
  • Obtain your domain
  • Consider Trademark availability and protection
  • Register your social media profiles
  • Incorporate
  • Apply for an EIN
  • File your DBA
  • Obtain business license
  • Open a business bank account
  • Set up your website
  • Develop a business plan
  • Select operational technology
  • Establish business address, phone and email
  • Consider General, Commercial and E&O insurance
    • General Liability
    • Commercial Property
    • E&O
  • Products and Memberships
  • Complete Client Contract Agreements
    • Scope of work
    • Term and Termination
    • Disclaimer
    • Mutual Non-Disclosure
    • No waiver
    • Force Majeure
    • Arbitration Clause
    • Governing Law

Next, we will get into the fun part, gaining new clients thru different marketing and sales techniques where we will cover:

  • Lead aggregators
  • The automated webinar
  • Complete your Client Avatar
  • Client Avatar Worksheet
  • Sample Avatar
  • Develop marketing collateral
    • Press release
    • Your story
    • Company Fact sheet
    • Product and Service Fact sheet
    • Founder and Senior Management Biographies
    • Mission Statement
    • Company Background
    • Testimonials
    • Press Kit
    • Clip file
  • Develop and Execute Marketing Plan
    • Press release
    • F.O.R.M. and the 3 Foot Rule
    • Church
    • Mass E-mail
    • Influence Marketing (Fiverr)
    • Social Proof
    • Testimonials
    • Reviews and Ratings on social media
    • Ask for reviews
    • Influencer endorsement
    • HARO (Help A Reporter Out)
    • Offer yourself as a resource
    • Podcast pre-recorded radio show
    • Drip Marketing
    • Networking
    • Power Partners
    • Word of Mouth
    • Referral Dinners
    • Speaking Engagements
    • Social Media posts (All major Outlets)

At the conclusion of this lesson you will have:

  1. Completed your intake for and we will begin the process of building out your own website.
  2. Gained a working knowledge of your UGRU CRM and how to use it to run your practice efficiently.

What You Get

Coaching Mastery

Focus • Mindset • Accountability

Discover how to perform informational and transformational coaching sessions to help your clients

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Focus their greater strength at the decisive point.

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Master their mindset

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Stay accountable to their goals

Coaching Mastery Arms you with:

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The 5 stages of the coaching engagement

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Ability to identify what values drive your client's financial decisions

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Tools for the entire coaching process including quizzes, interpretive guidance, client worksheets and more

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The art of navigating your client to their “why” statement

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Stories, analogies and illustrations for effective coaching

Coaching Mastery Modules

This is where you will learn why stories and analogies are so critical. How to become more relatable with the people you interface with and crafting your own story so your life’s experiences resonate with people you hope to gain as clients. Also, you will learn several stories and analogies that will serve as tools in communicating with clients so they understand the value you bring to them.

Next, we will get into the fun part, gaining new clients thru different marketing and sales techniques where we will cover:

  • Lead aggregators
  • The automated webinar
  • Complete your Client Avatar
  • Client Avatar Worksheet
  • Sample Avatar
  • Develop marketing collateral
    • Press release
    • Your story
    • Company Fact sheet
    • Product and Service Fact sheet
    • Founder and Senior Management Biographies
    • Mission Statement
    • Company Background
    • Testimonials
    • Press Kit
    • Clip file
  • Develop and Execute Marketing Plan
    • Press release
    • F.O.R.M. and the 3 Foot Rule
    • Church
    • Mass E-mail
    • Influence Marketing (Fiverr)
    • Social Proof
    • Testimonials
    • Reviews and Ratings on social media
    • Ask for reviews
    • Influencer endorsement
    • HARO (Help A Reporter Out)
    • Offer yourself as a resource
    • Podcast pre-recorded radio show
    • Drip Marketing
    • Networking
    • Power Partners
    • Word of Mouth
    • Referral Dinners
    • Speaking Engagements
    • Social Media posts (All major Outlets)

At the conclusion of this lesson you will have:

  1. Completed your intake for and we will begin the process of building out your own website.
  2. Gained a working knowledge of your UGRU CRM and how to use it to run your practice efficiently.

This is where you will learn the process that takes people from prospect to client. You will learn the scripting and tools for effective closing.

This is where you will discover best practices when it comes to the Golden Rule: Know Your Client. You will discover the importance of understanding personality types, their values, cultural influence on behavior, helping clients to recognize themselves and the behavioral dynamics that lie beneath the surface. And, you will learn the consumer decision model.

 

This is where you learn how to engage the client in our Thrive coaching session #1 where you will discover how to give and assess the Life Values quiz and assess client behaviors as they relate to what they truly value.

Here you will learn the remainder of the Thrive sessions (#2-#5) where you will begin to develop direction for the client, implement accountability and benchmarks during the coaching process  where you become more effective at helping a client that feels overwhelmed or who might be procrastinating.

Finally we will address the psychology of coaching so you can break through any limiting beliefs that might prevent you from your dream of being a real and successful financial coach. Here we will cover the following areas:

  • Develop a career path for business growth
  • The Psychology of Coaching
    • You vs Other’s
    • Passing judgement
    • Listening
    • Your Value
    • Your Availability
    • Communication
    • Quitting
    • Caring
    • Time Abuse
    • Work/Life Balance
    • The Wheel
    • Connecting
    • Hire a Coach
    • Start NOW!
    • Pushing Agenda
  • Client Objections
    • I can just use Google
    • I can’t afford it
    • Your fee is too high
    • Addressing comfort in their pain
    • Don’t manipulate
    • What makes you different?
    • I already have an Advisor
  • What are your credentials?
  • Getting a designation
  • Imposter Syndrome – Part 2
  • Breakthrough 9 (The Essence of Coaching)
  • I’m Not Ready

What You Get

Financial Mastery

Know-how • Resources • Strategies

Experience all UGRU Coaching Personal Finance online courses from basic to advanced financial knowledge with and gain the knowledge and expertise to guide others to their own financial independence.

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Right Where They Want You

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The Spiritual Side of Money

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Stop The Pain!

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Effective Insurance Planning

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Effective Retirement Planning

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Real Estate and Finance

Upon completion you will have developed mastery of:

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Basic to advanced financial concepts in every area of personal finance

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The HP 12c financial calculator

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The UGRU Budget Tool

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Retirement Destinations™ financial planning software

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Critical thinking for over arching financial strategies as you coach your clients

Financial Mastery Modules

Right Where They Want You: the first thing needed for you to become financially successful is a change of perception. In other words, the same thinking that got you where you are, cannot be the same thinking that gets you out. This is where you experience the transformation of your thinking in eleven distinct areas of your mind that are keeping you from breakout financial success

Breakthroughs 1- 4: Here you will begin your learning process with all eight Financial Breakthroughs which are the “secret sauce” written by the founder of UGRU. These “Breakthroughs” were learned from 20 years of the founder’s experience with building, losing and rebuilding wealth. The first four of which are all about working through limiting money beliefs with perceptions and mindset. At this point in the course you will learn to use the UGRU Budget Tool.

Breakthrough 5: Here you learn why sound finances are so critical to not only you but the ripple effects money has on your children and the greater of society and why it’s so important for you to be able to think for yourself when it comes to money. Breakthrough number five is also about “Creating an Immediate Estate” where you learn the straight scoop on all things insurance through the lens of the HP 12c calculator.

Breakthrough 6: Breakthrough six is a deep dive on the three ways to save, the three worlds of money, a look into insurance vs equity products for saving, what you need to look out for and how to correct inefficient decisions with your retirement. You will learn why you aren’t getting the rates of return on your money long term like you were told and ultimately how to use the HP 12c to think critically for your most optimal financial decisions.

Breakthrough 7: In Breakthrough number seven we cover real estate where you will learn what they REALLY mean when they say location, location, location. You’ll learn the whole process for a home transaction with the most important considerations and the options for financing a purchase. You’ll learn real estate investment strategies. But, most importantly, you will learn how to think critically about your real estate decisions.

Breakthrough 8: Your final Breakthrough (number eight) we teach you all about real estate financing. Like everything else we teach, you will learn how to think critically about your real estate financing decisions. You’ll learn while you’re working hard for your money, people are working to try and take it. This is your last step learning how to take their license to steal your money. In addition, you will learn how to never fall off the wagon after you have gained the financial balance and prosperity you have longed for. This lesson, like the other Breakthroughs lessons are powerful, unique and results oriented.

 Think Turbo Tax for Financial Planning. Here you will take your clients on a guided self-discovery that enables them to complete and maintain their own financial plans well into the future. You will be trained on:

  • How to Conduct the Planning Process
  • The Philosophy of Planning
  • The Destinations Overview
  • The Pre-Client Plan
  • Iterative Strategies
  • The Final Plan

What You Get

Certificate of Completion

Why is this certificate important? One word, proficiency.

When you take a college course or even obtain a degree at a university, say a degree in finance, you are educated on the topic, but what I always looked for when hiring an advisor was not how educated they were. I looked for how proficient they were.

I knew if they were proficient, they would execute REAL value for clients, and they would generate REAL profits for my advisory practice.

You will receive a Certificate of Completion upon completing your Financial Coaching Course! Found out more (2)

When you are proficient, this means you are competent or skilled in doing something or using something. In this case proficient in critical financial thinking and using finance calculations to aid in that critical thinking. These make you capable of tying together overarching strategies that are far better than using an assortment of tactics that you one off learn on the internet, a tip from a friend or heard meeting with an advisor.

Patch working these tactics in your personal finances likely end up working against each other.

This certificate isn’t just a certificate of completion, you have to earn it. There are over 200 questions, and you need to pass with a minimum of 80% to prove you know the material.

If you had this certificate and were looking for a job when I was in practice, I’d hire you in a heartbeat!

Get trained by a Retired Investment Advisor

Ken Gulliver

UGRU Founder

For twenty-five years Ken has been a top quintile advisor at Merrill Lynch and a top 1% Investment Advisor (by revenue) in the United States.  

He is battle proven, calling the downturn of 2008 for his clients, and warns of the next that is upon us in his third hard-hitting book, “Right Where They Want You: Why You’re Not Rich and What to Do about It”.

But, more than that, multiple awards showcase his dedication to the people he serves. Ken has made it his mission to empower people to financially prosper. His goal is to create positive and real financial changes in people’s life and is committed to helping others live financially free.

Gain Expertise Needed To
Be A Successful Financial Coach

SCHEDULE A FREE CALL WITH ONE OF OUR TEAM MEMBERS TODAY

No one knows your business like “U”

What you Get with UGRU Financial Coach Training

Full Educational Product Suite

3x p/Week LIVE Coach Training for 4 Weeks

LIFETIME Access to all online Courses

The Coaches Corner equipped with Tools, Worksheets, Power Points, Templates and more

Full Turnkey Website

Legal Agreements

Coaching Certificate*

Printed Copy of ken's Book "Right Where They Want you"

No One Knows your Money Like "U" T-Shirt

Access to Coaches Corner Private Group to Collaborate with other Seasoned Coaches

PLUS an amazing high value bonus upon enrollement

*Must pass the Coach Training Assessment with an 80% or  higher grade  to obtain your certificate. 

Add the Full the Suite of Tools to your Coach Training!

Full access to Destinations™ Planning Software

Full access to UGRU Budget Tool

UGRU Practice Management Suite

UGRU Coach Pro Full Suite management for Financial Coaches. Get it now!

People NEED Financial Coaches!

Financial Coaching is set to explode, the reason? People are tired of:

When it comes to their money they are still concerned with:

And they don’t know where to turn.

Guide people to Financial Independence and Take Control of your financial future

We provide the TOOLS, TRAINING and PLATFORM. You provide the desire to succeed.

We Have Great Answers

Ask Us Anything about our Financial Coach Training

Traditional Financial Services is the least trusted of all professions in the USA. People are tired of:

  • Blindly listening and getting burned
  • They are tired of getting products pushed down their throat and…
  • They are tired of over paying for a service that under delivers

Americans now know that products and performance have very little (10%) to do with what REALLY builds wealth. It’s the habits and behaviors that precede the decisions they make (the 90%) that TRULY builds wealth and Financial Coaching is exactly what’s needed to remedy the Great American Household Financial Crisis.

There are two types of coaching we offer:

  1. Informational coaching
  2. Transformational coaching

Informational coaching is the knowledge you need so you can think critically for yourself for every part of your financial life.

Transformational coaching is intended to focus you on the answers and resources you need now, mastery of your mindset so you can put limiting money beliefs behind you and, gives you someone you can be accountable to until your new financial habits and behaviors are stable.  

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Financial Coaches get paid for results not from selling a product. There are many alternatives to build the financial know-how and emotional capacity needed for financial freedom, but they pale in caparison to how a Financial Coach can set you up for success. 

Going a different route leaves you learning trial by fire. And, unless you’re a professional student, that’s not the way you want to go about building REAL and lasting financial change.

Financial Coaches get paid for results not from selling a product. There are many alternatives to build the financial know-how and emotional capacity needed for financial freedom, but they pale in caparison to how a Financial Coach can set you up for success. 

Going a different route leaves you learning trial by fire. And, unless you’re a professional student, that’s not the way you want to go about building REAL and lasting financial change.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

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UGRU Coach Training Syllabus