Traditional financial services are broken

But you’re not sentenced to a future that looks like your present. Until now, you’ve only been sold the dream by “financial actors”.  It’s time.  

Empowerment to start fulfilling that dream lies in the pages of this book. 

Right Where They Want You is Ken’s hard-hitting third book where he shares life stories with practical application.


What You'll Discover

  • The importance of knowing why you want money.
  • How financial advisors make you poor and what to do about it.
  • Internal culprits sabotaging success and how to keep them in check.
  • Why budgeting doesn’t work and how to fix it.
  • Why your past hasn't defined you but, prepared you for a great financial future.
  • Why the financial plan your professional completed for you is likely all wrong and what to do about it.
  • Tools to synthesize overwhelming and contradictory financial advice, plus so much more.
  • About the Author

    Ken Gulliver

    For twenty-five years Ken has been a top quintile advisor at Merrill Lynch and a top 1% Investment Advisor (by revenue) in the United States. 

    He is battle proven, calling the downturn of 2008 for his clients, and warns of the next that is upon us in this book. But, more than that, multiple awards showcase his dedication to the people he serves.

    Ken is on a mission to help you with powerful, unique and results oriented coaching to equip you with the tools, resources, knowledge and actionable know-how you need to build real and lasting wealth.

    What a fantastic learning curve about financial advisors. They don't care about you. They only care about YOUR money and how to make them rich. It's a vicious cycle just like your clothes in the washing machine at the end of its cycle, just spinning around and around. I learned there's more in life than just money, but faith plays a huge part in your life as well. I also learned that it's time for me to take hold of my own finances and take 100% accountability for them myself, while cutting out the middleman. One quote in the book that I'll hang up on my wall, "Bad things don't happen to me, they happen for me." We all get stronger for it. Great read. Kudos to the author. Jeff S.

    Amazon Customer

    Math, budgeting, financial planning, overwhelming and contradictory advice, advisor biases, advisory software challenges, averages and many more insights are shared in this book. It really makes you think!
    The bad news is you have to do something with your money. You cant just outsource your money to someone else. The bad news is also the good news. You are your money. Your money is a magnet to how you think and act with it. Which is why coaching is advocated here. Work on you, and your money gets better! You are then in a better position to pick your money team!
    This book will make you change your financial plan!
    Very good and worthwhile read! But useless, if you dont take action!

    Aldo Adriaan

    An eye-opening book into the reality that most of us are uneducated when it comes to money! The author gives firsthand knowledge into the world of financial advising and insight into why that might not be the only way to increase your wealth. It’s a direct, honest and sometimes humorous read that makes you second guess your own ideologies on money. It challenges you to reprogram your mind frame and inspires you to not only want to start now, but consider a different and more fulfilling approach all together! Highly recommend!

    Jamie Byford

    A really terrific look into the world of finances and how you can take steps to control your money. The author takes a real honest approach to the topic of money, shares lots of personal experiences in his own journey and includes many wonderful, uplifting quotes from some rather significant figures. What I appreciate most is how Mr. Gulliver discusses the importance of giving on more than one occasion. This is something one can lose sight of when planning for a bright financial future.


    This book is loaded with great information for anyone from the novelist who is looking to get started with a financial adviser to the seasoned investor. The point is NO ONE cares more about your money than you.

    The author does a great job teaching the importance of money success and how to overcome financial challenges in ‘real world’ lessons that can easily be applied to everyday life. He also adds humor making the book an easy read. Highly recommend.

    Kimberlee Sines

    I loved the storytelling engaging style. People need the hope factor you bring.

    I thought there's no way a book on money would hold my interest. But, it held me captive from beginning to end!


    Get Started Right Away With Real and Lasting Financial Change!

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