Branding

UGRU Brand Standards
UGRU Brand Standards > Visual Identity > Color Palette

Color Palette

Color is an essential part of an effective visual identity. UGRU’s palette is built around deep navy, blue, green, cyan and goldenrod to support a clear, consistent and recognizable brand expression across digital, print and presentation materials.

Primary Brand Colors

UGRU Deep Navy is the primary brand color and should be used as the dominant background color. White should be used as the primary text color when placed over navy. Blue, green, cyan and goldenrod expand the palette for hierarchy, emphasis, calls to action and supporting visual elements.

Deep Navy
#071B3E
Brand Blue
#21427E
Growth Green
#7FC241
Tech Cyan
#2AC4F4
Goldenrod
#DAA520
When matching colors in the palette, consider the medium. The same color formula can appear differently on screen, in print, fabric or presentation software. Use the exact formula appropriate to each application.

Color Builds

The following color builds provide reference values for digital and print applications. Pantone values are closest-match references and should be verified with a physical Pantone guide for final production.

UGRU Deep Navy
Hex
#071B3E
RGB
7, 27, 62
CMYK
89, 56, 0, 76
Pantone
PMS 2768 C approx.
UGRU Brand Blue
Hex
#21427E
RGB
33, 66, 126
CMYK
74, 48, 0, 51
Pantone
PMS 7687 C approx.
UGRU Growth Green
Hex
#7FC241
RGB
127, 194, 65
CMYK
35, 0, 66, 24
Pantone
PMS 368 C approx.
UGRU Tech Cyan
Hex
#2AC4F4
RGB
42, 196, 244
CMYK
83, 20, 0, 4
Pantone
PMS 298 C approx.
UGRU Goldenrod
Hex
#DAA520
RGB
218, 165, 32
CMYK
0, 24, 85, 15
Pantone
PMS 7555 C approx.
UGRU Light Gold
Hex
#EBBD49
RGB
235, 189, 73
CMYK
0, 20, 69, 8
Pantone
PMS 7409 C approx.

Web Hex & RGB Values

Use these values for digital applications, including webpages, email, presentations and screen-based marketing materials.

  • UGRU Deep Navy
    HEX: #071B3E
    RGB: 7, 27, 62
  • UGRU Brand Blue
    HEX: #21427E
    RGB: 33, 66, 126
  • UGRU Growth Green
    HEX: #7FC241
    RGB: 127, 194, 65
  • UGRU Tech Cyan
    HEX: #2AC4F4
    RGB: 42, 196, 244
  • UGRU Goldenrod
    HEX: #DAA520
    RGB: 218, 165, 32
  • UGRU Light Gold
    HEX: #EBBD49
    RGB: 235, 189, 73
  • White
    HEX: #FFFFFF
    RGB: 255, 255, 255
  • Black
    HEX: #000000
    RGB: 0, 0, 0

RGB/Hex Accessible Pairings

Use white text on deep navy or brand blue for primary layouts. Goldenrod may be used as a call-to-action background with navy text. Cyan and green should be used primarily as accents, supporting graphics or large display elements.

Deep Navy + White

Recommended for primary page backgrounds, hero sections and long-form brand content.

Brand Blue + White

Recommended for secondary sections, cards, banners and presentation layouts.

Goldenrod + Navy

Recommended for primary calls to action and important conversion points. Text placed on CTA colors should use UGRU Deep Navy.

Primary Button

Navy + White

Recommended for print documents, tables, forms and light-background web sections. Text placed on white or light backgrounds should use UGRU Deep Navy.

The WCAG level AA contrast standard requires a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Final color pairings should be tested before publication.